![]() We're not going over again why this is bad for gamers, you can get our full thoughts on the situation in our 3080 12GB review (coming soon). By not providing an official MSRP for this product, they can raise the BOM price they sell this GPU package to AIBs, raking in more from each GA102 die compared to selling them as RTX 3080 10GB cards. Surprise surprise, after a quick look at the availability and pricing of this GPU in the week after launch, it does look very much like a cash grab from Nvidia to reset pricing on the RTX 3080, increase their margin and profit from the current market situation. Then comes the GeForce RTX 3080 12GB, a GPU we described as a "shameless cash grab" that doesn't help gamers whatsoever. As we mentioned in our previous market update and in our RTX 2060 12GB review, we've been told from several sources that the 2060 12GB is mostly being produced and sold to miners. But instead the opposite has happened, supply to retail markets has been limited and prices are even worse than existing GPUs, so it's best to simply forget this card even exists. The only way this GPU was going to improve the market was if Nvidia were pumping them out to increase supply and disrupt pricing in the mid-range, forcing prices to come down. In Australia you're looking at $850 for the cheapest RTX 2060 6GB in stock versus $1,000 for the 12GB model, and you just wouldn't pay that premium. This sort of pricing discrepancy is seen in other countries as well. Based on the performance difference between the two, there are zero gamers that should be interested in that product - and $620 is hardly a good price for a 2060 6GB card even in the current market. Pricing starts at $740, which makes no sense considering you can find the the same Ventus variant as a 2060 6GB card for $620. Most companies, including all the major AIBs, have RTX 2060 12GB models available, but when you head over to Newegg the only units you can buy are from third party sellers at ridiculously inflated prices, many of which are shipping directly from China like the MSI Ventus. ![]() It simply isn't available in high enough quantities to begin with, let alone at a reasonable price. A month and a half on from its release, it's clear that this GPU is not the savior of the mid-range GPU segment that some were hoping it would be. The GeForce RTX 2060 12GB technically launched on December 7, but it's been a hard to find product with limited supply. This, in turn, leads to high real street prices for GPU buyers. Both GPUs were launched onto the market with little fanfare - and no firm MSRPs - creating a situation where Nvidia can extract the most they can from AIB partners they are sell these GPUs to. To start this feature, we wanted to discuss the market situation from the perspective of a couple of new releases, namely Nvidia's RTX 2060 12GB and the RTX 3080 12GB. ![]() In this scenario, any adjustments to GPU pricing are going to be slow. Many factors are still affecting GPU pricing, from ongoing supply chain and global logistics issues to cryptocurrency mining remaining rather profitable. Not sure we'll be able to provide that information for you just yet, but we will get into the pricing breakdown later in this article to see how January is playing out. Of course, what everyone wants to know is if GPU prices are going to be better in 2022. Updated: See our latest GPU Pricing Update here. To be fair, prices did get better throughout the second half of 2021 compared to the devastating peaks of May. Throughout last year, GPU prices were the worst they have ever been, but there is some hope that this year will be better. It's that time of the month, time to assess the current GPU market and see what on earth is going on at the beginning of 2022.
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